After an historic summer with Le Tour shining the spotlight on the county, Welcome to Yorkshire can reveal the tourist attractions generating the most social conversation on Twitter within the county over the last 12 months.
With increasing numbers of people using social media to prepare and share their holiday experiences, new research reveals an insight into those places in Yorkshire that people have been talking about the most.
Malton-based theme park and zoo, Flamingoland, was the number one ranked attraction according to the research which was conducted from August 2013 to August 2014, with York Minster second and the National Railway Museum third. Whitby Abbey, Harewood House, Beningbrough Hall and Gardens, Eureka!, Xscape Castleford, Clifford’s Tower and Cliffe Castle Museum made up the top 10.
Recent analysis of Twitter conversation* shows that 71 % of its users Tweet about their holiday whilst away, with half of users sharing their photos on Twitter and 46% of people using it to find local information.
Alexis Guntrip, Harewood’s Marketing Manager said: “We’re thrilled that Harewood is generating so much chatter! Our followers have grown by 17% in the last six months and it’s thanks to our visitors, who regularly share their Harewood experience on Twitter that the conversations are making such a positive impact.”
The news comes on the back of latest research from VisitBritain which showed Yorkshire had a record-breaking summer in 2013, welcoming 168,000 holiday visits during the July, August and September – a year-on-year rise of 37.7% and a record high for holiday visits to the county during this three-month period. This increase represents a faster rate of growth than summer holiday visits to London, which saw a 26% uplift.
Below are the top 10 attractions that are creating the most conversation on Twitter**:
1. Flamingo Land Theme Park and Zoo – @flamingolanduk
2. York Minster – @York_Minster
3. National Railway Museum – @RailwayMuseum
4. Whitby Abbey – @WhitbyAbbey
5. Harewood House – @HarewoodHouse
6. Beningbrough Hall & Gardens – @NTBeningbrough
7. Eureka! The Museum for Children – @eurekamuseum
8. Xscape Castleford – @xscapeyorkshire
9. Clifford’s Tower
10. Cliffe Castle Museum – @BradfordMuseums